Monster Energy is an energy drink that was created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002. As of March 2019, Monster Energy had a 35% share of the energy drink market, the second highest share after Red Bull.
In 2012, a Monster Jam monster truck sponsored by Monster Energy debuted in El Paso, Texas, with Damon Bradshaw driving. A second truck was introduced in Las Vegas at the Monster Jam World Finals in 2015, and is driven by Coty Saucier and Steven Sims.
The design was created by McLean Design, a California-based strategic branding firm. The logo is composed of a vibrant green "M", composed of three lines on a field of black. The "M" is stylized in such a way as to imply that it is formed by the claws of a monster ripping through the can.
The firm has served as the official energy drink sponsor of multiple X Games contests, including the 2017 summer games in Minneapolis and the 2017 winter games in Aspen. Among the athletes on their team are skateboarders Nyjah Huston, Ishod Wair and Chris Cole, three-time gold-winning skier David Wise, Olympic freestyle skier Gus Kenworthy and Olympic gold medalist snowboarder Iouri Podladtchikov.
Examples of such lawsuits include the aquarium hobbyist site MonsterFishKeepers.com, Bevreview.com, a beverage review site that published an unfavorable review of the Monster Energy drink and Rock Art Brewery from Vermont that marketed a beer named "Vermonster". That case was even brought up by Senator Patrick Leahy in a study of problematic trademark litigation tactics. Monster Beverage dropped the lawsuit against the microbrewery due to the adverse publicity the lawsuit generated.
Energy drinks have been associated with health risks, such as masking the effects of intoxication when consumed with alcohol, and excessive or repeated consumption can lead to cardiac and psychiatric conditions. However, the European Food Safety Authority (EFSA) concluded that an adequate consumption of Monster and other popular energy drinks is safe and that the amount of caffeine in standard Monster cans is unlikely to interact adversely with other typical constituents of energy drinks or with alcohol. Energy drinks have the effects that caffeine and sugar give, but there is no distinct evidence that the wide variety of other ingredients has any effect.
The entire Monster Energy line comes in over 50 different varieties and varies according to location. In 2020 Monster Beverage Corporation had a market share of 39% in the USA energy drink market (Red Bull had 43%).
ItemCaffeineSizeCaffe Monster Energy Coffee175 mg13.7 fl ozMonster Cuba Lima160 mg16 fl ozMonster DUB160 mg16 fl ozMonster Export (UK)76.25 mg8.46 fl ozMonster Hammer X-presso221 mg6.75 fl ozMonster Heavy Metal160 mg16 fl ozMonster Hitman Sniper240 mg3 fl ozMonster Khaos154 mg16 fl ozMonster M3 Energy Drink160 mg5 fl ozMonster Maxx200 mg12 fl ozMonster Mixxd Energy Drink160 mg16 fl ozMonster Mutant Super Soda115 mg20 fl ozMonster Rehab Green Tea155 mg15.5 fl ozMonster Ultra Pink140 mg16 fl ozMonster Unleaded0 mg16 fl ozMonster X-presso Hammer (NZ AUS)90 mg9.6 fl ozUbermonster Energy Brew187 mg18.6 fl oz
For years, Wall Street has speculated Coca-Cola could buy Monster. The beverage giant purchased a 16.7% stake in Monster in 2015 and agreed to distribute its energy drinks in the U.S. and Canada. Monster noted the Canarchy deal comes with all the infrastructure and necessary licenses, so it appears unlikely that Coke would handle alcohol for Monster.
Canarchy is an interesting move for Monster because it is entering alcohol through craft beer and hard seltzer, a pair of maturing yet popular categories where consumers have countless options to choose from. While at one point there was speculation that Monster would develop its own hard seltzer, the company obviously sees a better path forward in alcohol through purchasing existing brands where it can benefit from their expertise rather than venturing into the area on its own, even with the potential to use the name recognition of its signature energy drink.
It's possible Monster could somehow tap into the expertise of Oskar Blues' work in hard seltzer, for example, and bring that insight to its own energy drinks. The deal also could mark the first step by Monster to become an even bigger player in alcohol, putting it head-to-head with industry giants AB InBev and Molson Coors.
Monster has been exploring other avenues for growth in recent years. It released the first 100% vegan energy drink called Java Monster Farmer's Oats in 2019 that is made with oat milk, coffee and Monster's energy blend that contains taurine, ginseng and guarana. It also reportedly has been considering a move into cannabis. But Canarchy is its biggest bet yet to show it's more than just an energy drinks company.
Coca-Cola owns 16.7 percent of Monster, which is second in market share in the energy drink space behind Red Bull. Woods previously had a deal with Gatorade, which is owned by Coke competitor PepsiCo.
The reports are not proof that the drinks caused the deaths, but merely signal there might be a problem. Even if the deaths are determined to be caused by caffeine poisoning, the FDA will consider all sources of caffeine before blaming the deaths on the energy drink.
The reports aren't the first health warnings about energy drinks. Last year, the U.S. Drug Abuse Warning Network reported a tenfold spike in emergency-room visits involving energy drinks. In some 70% of cases involving teens ages 12 to 17, the energy-drink itself -- not drugs or alcohol -- was the main reason for going to the ER.
In honor of these mountain towns comes Ultra Blue. Best served ice cold from the frosty can, Ultra Blue Monster is a little less sweet and lighter-tasting with zero sugar and a full load of our Monster energy blend.
Ultra Sunrise will get you started but it`s great anytime: light, crisp, and refreshing with a flavor all its own. Packed with a full load of our Monster orange energy blend to keep the fire burning all day long.
Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, eSports or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, gamers and musicians represent. More than a drink, it's the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com
DALLAS, May 7 /PRNewswire-FirstCall/ -- This week, Southwest debuted its newest beverage -- MONSTER LO-CARB. MONSTER'S ten-calorie energy drink can make longhaul flights a breeze allowing passengers to charge through the rest of their day.
"Southwest Airlines Customers are interested in more drink choices, and with the popularity of MONSTER, we knew we were making a winning decision," said Scott Halfmann, Southwest Vice President of Provisioning. "After carefully exploring and tasting our options in the non-alcoholic energy drink market, we feel we are offering Customers the best product out there."
"We're excited to watch MONSTER take flight," said Dan Lamb, Vice President, Business Development and On-Premise Channels, Hansen Beverage Company. "MONSTER consumers have proven to be extremely loyal, so we know they'll appreciate finding their favorite drink on board Southwest. We salute Southwest for being one of the first major airlines to offer an energy drink to U.S. travelers."
MONSTER LO-CARB is produced by Hansen Natural Corporation and is distributed through the Anheuser-Busch wholesaler network. The energy drink category has grown dramatically over the last few years. Beverage Marketing Corporation reports that the category rose 24.7 percent in 2007. According to ACNielsen, MONSTER is the number one energy drink brand ranked by volume.
"Today's consumers have made energy drinks one of the fastest-growing segments of the beverage industry," said Gary Goldstein, Vice President, On-Premise Chain Sales, Anheuser-Busch. "As more diverse consumers discover the category, that growth is expected to continue over the coming years, making this a perfect time for Southwest to add MONSTER LO-CARB to its beverage service."
Based in Corona, California, Hansen Natural Corporation markets and distributes Hansen's Natural Sodas, sparkling beverages, fruit juice Smoothies, Energy drinks, Energade energy sports drinks, multi-vitamin juice drinks in aseptic packaging, Junior Juice juice, iced teas, apple juice and juice blends, Blue Sky brand beverages, Monster Energy brand energy drinks, Java Monster brand non-carbonated dairy based coffee drinks, Lost Energy brand energy drinks, Joker Mad Energy, Unbound Energy and Ace Energy brand energy drinks, Rumba brand energy juice, and Fizzit brand powdered drink mixes. For more information visit and
Illinois forward Matthew Mayer said Wednesday that he has been out sick multiple days this week due to caffeine-induced poisoning following a heavy dosage of Monster energy drink intake on Sunday. Mayer, who scored 11 points and added three rebounds and a pair of blocks in a 72-60 loss to Ohio State on Sunday afternoon, said he drank six of the energy drinks -- one before the game and five after -- him to be out sick from practice prep this week ahead of the Illini's game Thursday vs. Michigan. 041b061a72